Simon is a passionate designer who believes that communication, community and research are key for creating good products for people. He finds meaning and pleasure in creating intuitive products that bring joy to people’s everyday lives.
Simon’s vision is to change design culture in order to promote curiosity and well-being in the day-to-day. He believes design culture dictates the quality of the design outcome, and enjoys being involved throughout the entire process of turning a concept into a reality.
Simon's passions led him to have a deep appreciation of cars and a fascination of how people live, which he enjoys learning about through travelling. He has travelled worldwide, and believes there is something to learn in every corner of every culture in the world.